When selling your home in Portland, choosing the right real estate agent can make all the difference. To help you make an informed decision, here are the top 5 questions every Portland seller should ask their agent before signing on the dotted line.
Each Portland neighborhood is unique, and working with an agent who knows your area inside and out is essential. Ask your agent how familiar they are with properties similar to yours in your neighborhood, and how they plan to leverage this knowledge to attract the right buyers.
Effective marketing is key to getting top dollar for your home. Ask your agent about their specific approach to marketing—will they use professional photos, social media ads, email campaigns, or hosting open houses? Understanding the depth of their marketing strategy will give you confidence in their ability to get your home noticed.
Before you move forward, it’s crucial to have clarity on commission rates. Different agents may offer different rates or structure their commission in various ways. Be sure to ask what services are included in that fee, such as photography, staging, or digital marketing, and whether you can expect any additional costs.
Pricing your home correctly is one of the most critical elements of a successful sale. Ask your agent how they will determine the right price for your home based on comparable properties in your area, market conditions, and any unique features your property offers. A knowledgeable agent will use data to help set a competitive price that attracts buyers while maximizing your return.
Selling a home can be a stressful process, so having an agent who communicates effectively is essential. Ask your agent about their preferred communication methods (phone, email, text) and how often you can expect updates. Knowing that you’re working with someone who’s responsive and proactive will ease your mind during the process.
By asking these important questions, you'll be better equipped to select the right agent for your needs and increase your chances of a successful sale in Portland’s competitive market.